Autobot now in Nueva Ecija

Autobot Offroad Philippines, the premier modification, accessories and maintenance shop for 4×4, off-road, and overlanding vehicles in the country, brought their quality automotive aftermarket transformation nearer to their valued customers in North and Central Luzon with the inauguration of their latest high-tech branch in Nueva Ecija. Autobot Offroad PH proudly adopted a unique and inspiring motto for their latest workshop — “Crafting Greatness Across the North.”

Located along the Maharlika Highway, Barangay Diversion, San Leonardo, the new Autobot Offroad PH branch is housed in a spacious venue that has 4 work bays inside the ground floor workshop with an additional 3 work bays under a covered area at the front of the building for a total of 7 work bays to accommodate multiple vehicle transformation, from suspension and brakes modifications, wheels and tires, engine performance upgrades, and periodic maintenance service.

The ground floor also houses the fully-stocked parts and accessories warehouse so the transformation of the customer’s rig can be accomplished quickly without delay. Like their HQ and HQ+ in Quezon City, Autobot Offroad San Leonardo, Nueva Ecija carries quality parts, equipment and accessories, such as B.F. Goodrich tires; ProFender aftermarket suspension; Robert Bosch automotive parts; ARB 4×4 accessories; Fuel Offroad wheels; TJM 4×4 suspension parts; Option 4WD accessories; Hamer 4×4 bull bars, rear bars and underbody protection; Rough USA mud flaps & accessories; and more. 

On the second floor of the building, there’s a comfortable air-conditioned customer lounge where a live feed from a closed-circuit TV (CCTV) system allows the customers to view the renowned Autobot Offroad PH quality transformation being done on their vehicles. There’s also the showcase of parts and accessories, including a huge selection of aftermarket wheels, that the customers can choose from, as well as a selection of Autobot Offroad PH official merchandize, such as T-shirts, hats & caps, umbrellas, stickers, key chains, and air fresheners. 

Late last week, a long convoy of Autobot-modified rigs and SUVs with golden yellow and black balloons paraded through the town of San Leonardo and the neighboring city of Gapan to announce the opening of Autobot Offroad San Leonardo Nueva Ecija. A holy mass was offered before the official ribbon cutting and blessing of the facilities.

Randy Ronald M. Lao, the president and CEO of Autobot Offroad PH, was joined by special guests Raul Canon, Jr., Grand Master of the Most Worshipful Lodge of the Free and Accepted Masons of the Philippines, and actress & model Klea Ching Pineda, and assisted by Autobot Offroad PH Vice President Ken Lao and General Manager Benedict Rapanan during the ceremonial ribbon cutting activity. Randy’s brother, Ryan Lao, other guests and clients joined the officiating priest during the blessing of the building. A sumptuous lunch followed the ceremonies.

GM Benedict Rapanan, who was based in Qatar before this assignment, said that Autobot Offroad San Leonardo Nueva Ecija will cater to the 4×4, off-road and overlanding enthusiasts in Northern and Central Luzon while providing employment and technical learning opportunities for locals. “We bring the same expertise and technical proficiency as we do in all our Autobot Offroad branches to each build and modification that we will carry out for our customers here in Nueva Ecija”, he added. 

Randy Lao is thankful to the Almighty for the opportunities and blessings that he continues to receive. “It’s easy to open a branch but the planning and the work that goes into the construction, logistics, manpower training, and quality of workmanship is the hard part,” said the youthful businessman who is also the Worshipful Master of Emilio Aguinaldo Masonic Lodge No. 31. “We offer our partner brands and our quality workmanship here in Autobot Offroad San Leonardo Nueva Ecija so our valued customers need not go and suffer the traffic in Metro Manila. As our slogan says, we are crafting greatness in the North.”