Grab pioneers a new frontier in digital marketing with the start of its Driver AI Ambassador Program in the Philippines that reimagines traditional brand ambassador models by utilizing Artificial Intelligence to scale and iterate content featuring real driver-partners. By integrating AI as a force multiplier, Grab amplifies authentic driver-partner narratives and brand stories with unprecedented efficiency, allowing the platform to …
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Chevrolet Philippines, through its official distributor Hariphil Asia Resources, Inc. (HARI), kicked off the year by extending “The Gift of Great Service”— an exclusive out-of-warranty change oil package promo designed to give Chevrolet owners added peace of mind on the road. The limited-time offer underscores Chevrolet’s dedication to long-term vehicle reliability, even beyond warranty coverage. The promo includes premium maintenance …
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VinFast announces an updated battery subscription policy for the Philippine market, significantly reducing upfront investment costs and simplifying electric vehicle ownership, which reinforces VinFast’s commitment to a customer-centric approach in advancing green mobility in the Philippines. In addition to the traditional route of purchasing a vehicle with the battery included, customers can own a VinFast electric vehicle under a battery …
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Suzuki Philippines extended its heartfelt appreciation to its dealer partners, bank partners, media friends, employees, and most importantly, its customers and the Filipino people, after bagging its first-ever third place ranking in overall automotive industry sales for 2025, based on official data released by the Chamber of Automotive Manufacturers of the Philippines, Inc. With total sales of 21,984 units, this …
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Isuzu Philippines Corporation once again retained its position as the country’s No. 1 truck brand for the 26th consecutive year, highlighting its long-standing commitment to supporting Filipino businesses with durable products, dependable service, and total business solutions. Based on consolidated sales reports from the Chamber of Automotive Manufacturers of the Philippines, Inc. and the Truck Manufacturers Association, Inc., IPC closed …
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Kia Philippines posted a 16.7% year-on-year growth in 2025, making it one of the fastest-growing mainstream established automotive brand in the country as its retail sales rose from 6,692 units in 2024 to 7,810 units in 2025. “2025 was a defining year for Kia Philippines, as we achieved 16.7% year-on-year growth and emerged as the fastest-growing mainstream established automotive brand …
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Hariphil Asia Resources, Inc., the official distributor of Hyundai trucks and buses in the Philippines, started a nationwide aftersales promotion designed to deliver value, reliability, and peace of mind to customers across the country. As part of this limited-time promo, an extension of the well-received PaMasko Po! Promo, HTB is offering a 20% discount on periodic maintenance service parts and …
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Honda Foundation, Inc., in partnership with Tamang Ride PH, conducted the first “Kids on Safety” program last month at the Tanza Elementary School in Navotas City, spreading awareness on road safety specifically geared towards younger children. Kids aged 7-10 years old participated in the two-weekend activity in which HFI’s donated 100 helmets for the kids, emphasizing the importance of discipline …
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DEEPAL is set to be introduced soon in the local market and Autohub Group is strengthening its push into next-generation mobility by marking a significant step in the company’s expansion within the electrified vehicle space. Autohub was appointed the exclusive Philippine distributor of DEEPAL following a contract signing on middle of this month formalized with Changan Auto Southeast Asia. The agreement establishes the foundation for the brand’s long-term development and …
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Vinfast is on a roll these days as it rolls out various pioneering electric car policies and significantly broadening its product lineup in the local market. Last week, Vinfast Philippines, led by Vinfas chief executive officer Toti Zara, unveiled its Battery Subscription Program, an important step in the brand’s evolving approach to electric mobility in the Philippines Zara disclosed that this is VinFast long-term approach for the electric mobility in the local market …
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