The Market Monitor Minding the Nation's Business
Internationally acclaimed actor Daniel Craig will headline a new DENZA global campaign as the premium, technology-driven automotive brand accelerates its international expansion in 2026.
Positioned as a premium brand dedicated exclusively to new energy vehicles, DENZA aims to attract a new generation of customers with its distinctive blend of advanced innovation and refined design. As part of this milestone, Daniel Craig will headline campaigns featuring several of the brand’s key models, including appearances across marketing materials and television commercials.
“Daniel Craig represents a powerful combination of strength, sophistication, and authenticity—qualities that resonate deeply with what DENZA stands for. As we introduce the brand to global markets across Europe, Latin America, the Middle East, and Africa, we are proud to collaborate with an actor whose presence reflects the spirit of DENZA. Together, we aim to showcase how technology, design, and emotion can shape a new vision of premium mobility,” said Stella Li, the executive vice president of BYD Global.
In the Philippines, where demand for sustainable mobility continues to grow, DENZA’s global momentum signals exciting possibilities for local consumers. The brand is set to introduce its B5 and B8 models this April—marking its official entry into the country’s premium SUV segment and offering Filipino drivers a new standard in electric mobility defined by innovation, performance, and elevated design.
The collaboration with one of the world’s most recognizable actor underscores DENZA’s ambition to strengthen its global presence and connect with a new generation of drivers worldwide. For the latest updates and more information on DENZA’s vehicles and dealer network, visit https://www.denza.com/ph.
DENZA Philippines is the official distributor of DENZA, a premium new energy vehicle (NEV) brand under the BYD Group. It operates through authorized dealerships in Makati, Alabang, Greenhills, and Cebu.
The brand aims to set a new standard for premium electric mobility in the Philippines by combining advanced technology, elegant design, and a customer-first experience. Backed by BYD Group’s global expertise in electrification and intelligent vehicle systems, DENZA Philippines is committed to providing innovative, high-performance, and sustainable mobility solutions—redefining what premium driving means for Filipino consumers.