The Market Monitor Minding the Nation's Business
Dongfeng Motors Philippines opened its largest and newest flagship showroom recently strategically located along MacArthur Highway in Brgy. Salapungan, Villa Soliman in Tarlac City.
The nearly 2,000-sqm facility is backed by Dreamcar Unlimited Automotive Corp., one of the consortium partners of the Dongfeng brand in the Philippines owned and led by Drs. Jun and Juanita Chua together with their their son.
“Today marks a significant milestone as this dealership officially stands as Dongfeng Motors’ flagship showroom in the Philippines,” Wilbert Lim, president and CEO of Legado Motors Inc., the distributor of Dongfeng Motors in the country, said.
For his part, Atty. Albert Arcilla,the managing director of Dongfeng, said: “We are a growing brand and a challenger in the industry. Dongfeng Motors is committed to taking on this challenge by offering, good products, excellent service, and an intent to fulfill DFM’s ambition to deliver the best on the road – the best cars that Dongfeng Motors can provide.”
The event was attended by the Lim family from Legado Motors Inc., including Wilbert A. Lim, Brennan S. Lim, and Gianela S. Lim. They were joined by Giovanni Frias, vice president of operations of Legado Motors. Representing the DFM Management Group were Atty. Albert Arcilla, sales director Leah Avante and Victor Delarmente, the director for dealer development.
The dynamic partnership between Legado Motors Inc. and Dreamcar Unlimited Automotive Corp. started since Dongfeng Motors entered the Philippine market in 2023. with Legado Motors serving as the distributor while Dreamcar Unlimited as a co-distributor and dealership partner.