The Market Monitor Minding the Nation's Business
Known for its full line of trendy, affordable and accessible makeup, Ever Bilena has come to be associated with the “OG” two-way cakes, sturdy wooden German brow pencils, trusty matte lipsticks, viral lip and cheek tints, and BB creams.
Ever Bilena had its humble beginnings producing nail polish back in 1983. Denice Sy, Ever Bilena’s Chief Sales & Marketing Officer, said their newest drop is part of their sustaining campaign towards the company’s 40th anniversary this year.
“Ever Bilena has evolved over the years, and because we offer a complete range of color cosmetics items, people forget that decades ago, Ever Bilena was also the local market leader for nail polish!”
She adds, “It’s an ode to the loyal patrons of Ever Bilena who have been with us from the start, as well as to the present generation who have learned to love the brand from their moms and lolas!”
Ever Bilena has been quick to innovate in the last year, with impressive new releases for Korean-made premium skincare boosters and serum-infused makeup under its popular EB Plus collection revealing new aesthetic packaging for its well-loved classics.
Those who frequent SM Malls also enjoy Ever Bilena’s new fixtures and displays that they started deploying to SM Beauty Department Stores in the Ber months of 2022.
According to Sy, “We want to bring excitement back to makeup after three long years in a pandemic! Makeup should make you feel good and happy, and shopping should be an immersive and enjoyable experience!”
Ever Bilena’s brightly lit black and pink fixtures are paired with friendly and empowered beauty consultants ready to attend every Ever Bilena customer’s beauty questions.
Ever Bilena’s Nail Polish line is the brand’s first release of the year so far. Sy teases that more surprises will be unveiled soon from EB, from premium formulas in its upcoming new product launches, inspiring stories and endorsement partnerships to top-tier beauty pageant collaborations, among others.
Ever Bilena’s nail polish line is available exclusively in Alfamart and online outlets such as Shopee, Lazada and Tiktok shops. All other Ever Bilena items are available in Watsons, SM Beauty Dept Store, Robinsons Dept. Store, SM Markets, Puregold, Waltermart Group, Gaisano Group, LCC Group, etc.