The Market Monitor Minding the Nation's Business
THE popularity of the Coolray and the Okavango in the country boosted Geely Philippines’ sales to an all-time high last month. Geely Philippines’ sold a whopping total of 1,058 units for July, surpassing its previous highest monthly sales record of 1,036 units recorded last March.
Sojitz G Auto Philippines (SGAP), the distributor of Geely vehicles in the Philippines, said that its July sales represent a 32% increase over previous month sales of 804 units.
July sales was bannered by Geely Coolray with 540 units (+92% vs Jun`22), followed by 396 units of Okavango (+59% vs Jun`22). The sales of Emgrand and Azkarra were limited to 91 and 31 units for the month, respectively, due to supply constraints.
For seven months in 2022, Geely sold a total of 5,360 units, representing +83% growth year on year, surpassing total industry growth of +15% to a huge extent. And, Geely ranks 8th in total industry sales with 2.8% market share vs. 1.8%, same period last year.
“We are very honored to join the 4 digits club (more than 1,000-unit monthly sales) that we consider as a clear testament of the customers` trust in the Geely brand. Coolray remains to be the best-selling model in the roster of Geely vehicles. The recent introduction of the Coolray Special Edition (SE), with its sportier and distinct look, has led to more customers admiring and getting excited over it,” SGAP President & CEO Yugo Kiyofuji said.
SGAP is also optimistic that it can further capitalize on the Gweely Emgrand to further boost its sales volume in the coming months given its good market acceptance in the subcompact sedan segment and ample stock supply. From its launch last February, the Emgrand catapulted to top 4 ranking in this subcompact sedan segment with total sales of 895 units end of July.
“With better supply starting this month complemented with aggressive and really affordable financial plans from our bank partner RCBC, we expect Emgrand to further challenge the top 3 spot in the subcompact sedan segment,” Kiyofuji added.