The Market Monitor Minding the Nation's Business
Did you know that Nadine Lustre has been bringing a “third wheel” to her dates with boyfriend James Reid for months now? No, it’s not a chaperone or a dutiful friend. And no, it’s not JC Santos, their equally handsome co-star in the hit ABS-CBN telenovela Til I Met You.
But James doesn’t mind having the third wheel, at all. In fact, he welcomes it. He even shares it with Nadine. To be, well, honest, it seems they can’t get enough of it. That’s how much they’re into it.
It’s easy to see why: The third wheel is always hot and smells really good. It’s rich, strong, and can be sweet. It perks them up every time.
Even better, this third wheel is available to anyone, not just to JaDine. Its name? City Blends, leading convenience-store chain 7-Eleven’s honest-to-goodness coffee that’s made from 100-percent Arabica beans.
City Blends comes in four fabulous flavors: Brewed Coffee, which boasts of an intense flavor and aroma that give the energy you need to focus on whatever task you need to finish; frothy French Vanilla, which has a creamy sweetness that can give you that kilig feeling; Mochaccino, which offers the perfect blend of coffee and chocolate; and rich Hershey’s Hot Chocolate that’s perfect for cool and rainy nights.
Of these flavors, which one do James and Nadine prefer?
“Brewed Coffee. It helps me focus on set, where there are so many distractions,” James said.
And Nadine? She loves French Vanilla. “For me naman, I prefer my coffee sweet, as the added creamy taste perks me up,” she said.
And the best thing about City Blends? They’re so affordable.
“Starting at P20, we offer coffee [that’s] oozing with honest-to-goodness flavors, just like reel-to-real-life couple James and Nadine,” said Lee Esguerra, marketing communications division head of 7-Eleven country licensee Philippine Seven Corp., in a statement.
“For a year now, JaDine has been our partner in promoting City Blends. And with the overwhelming response to the couple’s commercial last year, they will once again show everyone how honest feelings can be expressed through City Blends coffee in our new commercial,” he added.
New promos
7-Eleven said that, in line with the launch of JaDine’s new City Blends TV commercial, it will hold its new JaDine Limited Edition Folder and Sticker Set and the Big Bear Raffle promos through its CliQQ rewards program.
Every City Blends cup purchased earns customers e-stamps, which can be used to redeem JaDine collectibles—an 8-ounce cup entitles you to one e-stamp; 12 oz, 2 e-stamps; and 16 oz, 3 e-stamps—in the card/app when they have their unique barcodes scanned.
To join the JaDine Limited Edition folder and Sticker set promo, customers need to collect City Blends e-stamps on their CliQQ App. There are three ways to redeem the limited-edition set: one, earn 15 e-stamps and get the folder and stickers for free; two, earn two e-stamps and add P59; and three, buy it for P99 only. This promo runs until Oct. 22.
7-Eleven is also raffling off the giant teddy bear featured in the new City Blends commercial. Customers must collect 30 e-stamps to get an e-raffle entry. This promo runs from Oct. 12 to Dec. 31. The raffle-draw date is on Dec. 23. TMM
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