The Market Monitor Minding the Nation's Business
Jetour Philippines reaffirmed its commitment to the Philippine market by presenting its strategic objectives for the second half of 2024 and outlines a comprehensive growth strategy for the coming year being a young automotive brand in the Philippines during its 2024 Mid-Year Business Conference held last month at the Solaire Resort North, Vertis North. Executives, officers, sales and marketing teams from Jetour’s 22 dealers nationwide came in full force for the pivotal conference.
Led by managing director Miguelito Jose, marketing director Cherry May Delos Santos, and aftersales director Eryx Guiang, the JAPI leadership laid out the grand roadmap to success for the second half of 2024 and for 2025 that not only solidifies the company’s market presence and ensures sustained growth in the Philippine automotive industry, but also echoes the worldwide upward trajectory of the brand.
As an exciting follow-up to the successful launch of the Dashing Symphony, Dashing Plug-in Hybrid Electric Vehicle (PHEV), and the T2 4X4 SUV in the first half of 2024, JAPI announced that it would launch three more models before the end of 2024 that would cater to the diverse preferences and needs of Filipinos.
It also assured investing heavily in shoring up its customer service and after-sales support which involves expanding service centers, providing extensive training for staff to deliver superior customer care, and leveraging digital platforms for more seamless interactions with customers.
Also revealed was the creation of the Jetour Auto Philippines Academy that will consist of the Jetour Sales Ambassador Training which will provide comprehensive training to all frontlines as well as training the support group consisting of sales supervisors, sales administrators, and sales managers. Ultimately, Jetour and its dealers nationwide will be supported by teams of reliable, loyal, and quality-driven sales executives not only representing the Jetour brand but also promoting, selling, and delivering the Jetour auto model lineup to customers with utmost professionalism and excellence.