Jodi Sta. Maria, son ambassadors of Jollibee’s ‘Maaga ang Pasko’ drive

The “Maaga ang Pasko (Christmas is Early)” program, the Philippines’ biggest and longest-running annual toy and book donation drive, is once again bringing out the iconic boxes that have helped teach generations of Filipinos the value of sharing and the real spirit of Christmas.

On its 22nd year, Maaga ang Pasko welcomes actress Jodi Sta. Maria and son Thirdy as ambassadors, with the hope to bring more smiles on the faces of more Filipino kids.

“Seeing your kid grow up to be a loving, kind, and generous person is the most fulfilling thing for a parent. That is why I wanted Thirdy to learn sharing early, and he started that right here at Jollibee,” Jodi said.

To help make this Christ­mas brighter and warmer for less fortunate kids, the 22nd Maaga ang Pasko ambassa­dors are inviting families to place their preloved gifts—toys and children’s books—inside Maaga ang Pasko boxes at Jollibee stores nationwide, or send in their donations online through campaign part­ners Lazada and Blink, and through the program’s website (www.jollibee.com.ph/MaagaAng­Pasko).

Filipino generosity over­flowed in last year’s Maaga ang Pasko, in which more than 5,000 kids benefited from the 600,000 toys and children’s books collected in Maaga ang Pasko boxes from Jollibee stores nationwide, cor­porate donors, partners, and online channels.

For this year, Jollibee invites parents and children of all ages to once again help shower children with joy and love. Simply donate preloved or brand new toys and books, and you can add to the 3.1 million gifts unwrapped and embraced by new own­ers since the program was launched in 1994.