Judges for Henry Ford Awards

Ford Philippines announced its esteemed panel of judges for the 23^rd Henry Ford Awards (HFA) for the two-phase judging process.

Now on its 23^rd edition, the HFA introduced this year two new video categories that will recognize journalism excellence through a social-first lens and captures the most popular way audiences today consume content — Automotive Short-Form Video of the Year and the Ford Automotive Short-Form Video of the Year. 

The HFA received nearly 200 entries across 13 award categories. Winners will be announced during the HFA Awards Night on May 2024. 

Entries undergo a two-phase judging process, with each phase having its own set of evaluators to ensure the consistent credibility of the award-giving body. The first phase of judges is composed of journalism and communication educators, looking after style and substance of content submitted. The second phase of judges, who are experienced experts and professionals in the fields of marketing, communications and promotions, looks at resonance and overall impact of the content to the intended audiences.

The HFA also has a set of special judges tasked to evaluate creative categories which include photo and video production as well as traditional and digital publishing.