The Market Monitor Minding the Nation's Business
Lenovo unveiled recently what it calls the latest evolution in mobile devices, the Lenovo Phab Plus, which it describes as “a beautifully designed premium phablet optimized for single-hand use.”
According to the technology giant, the Lenovo Phab Plus is targeted at Millennials and promises to eliminate the dilemma of choosing between costly smartphones with big screens and underwhelming small tablets by offering a 6.8-inch device with first-rate entertainment features, speedy Internet, and all-day battery life.
“Keeping the tech-savvy millennial generation in mind, Lenovo addresses the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers,” said Michael Ngan, country general manager of Lenovo Philippines.
“The new Lenovo Phab Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone (in a device that has a) very competitive price tag,” he added.
Also, Lenovo announced that South Korean actress-singer Suzy Bae was chosen as the official Lenovo Southeast Asia ambassador for the Lenovo Phab line, of which the Lenovo Phab Plus is a part.
Known as her country’s “national sweetheart,” Suzy became famous in the Philippines because of her roles in koreanovelas and movies that gained an impressive local following. Lenovo said Suzy embodies the youth and passion that appeal to Millennials, which the company seeks to reach out to with the Lenovo Phab line, specifically with the Lenovo Phab Plus.
“Lenovo is an exciting brand that is popular with Millennials, the generation I belong to. I am truly honored to be associated with Lenovo, a brand known for its cutting-edge innovation that has been helping today’s Millennials accomplish what matters to them,” Suzy said.
“The Lenovo Phab Plus is perfect for me to play games, review my videos and catch up on the news, while passing the time in between movie or television tapings. Moreover, it is both a phone and a tablet, so I don’t need to bring multiple devices with me when I travel,” she added.
Best of both worlds
These days, using the smartphone to make a call actually ranks behind using it to browse the Internet, checking social networks, listening to music, and playing games. This is the new phablet market, and the Lenovo Phab Plus is the company’s answer to the need for a cool device that blurs the distinction between a phone and a tablet.
As a smartphone and tablet in one, the Lenovo Phab Plus addresses consumers’ 24/7 connectivity needs with its dual SIM and 4G LTW fast connectivity, ensuring a reliable and fast connection, whether at home or abroad. These features are all built upon an Android™ v5.0 (Lollipop) operating-system foundation, providing enhanced performance for seamless networking.
For capturing images and video, the Lenovo Phab Plus has 13-Megapixels (MP) rear and 5 MP front cameras that ensure crisp images, regardless of setting. Its Panorama Selfie function and dual-LED flash help users take photos with more natural color and lifelike skin tones, while its Low Light settings enable bright pictures to be taken even in dimly lit environments.
Corporate users will enjoy phablet’s Smart Tool, which enables a photo of a presentation slide to be taken from any angle, and then adjusted and aligned for best results. Compatible with both left- and right-handed users, the Lenovo Phab Plus has been optimized for one-hand use, making it more comfortable to use. Users can double-tap to turn their screen on and create a one-hand keyboard that shrinks and snaps to their hand position.
The Lenovo Phab Plus also has a 3,500mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device.
Great sights and sounds
As an entertainment-focused tablet, the Lenovo Phab Plus features a 6.8-inch full HD panel display with a crisp definition of 326ppi. Compatible with all HD content, including photos, movies and games, this feature-packed gadget provides users with a powerful multimedia experience in one hand.
Its In-Plane Switching (IPS) technology also guarantees an ultra-wide viewing angle, significantly enhancing screen legibility and color vibrancy for watching videos and viewing social-media content. Plus, it features Dolby Atmos to deliver a breathtaking, moving audio for an amazing mobile entertainment experience.
Gamers aren’t forgotten with the Lenovo Phab Plus. The device’s Qualcomm Snapdragon® 615 octa-core chip with 2GB of memory takes responsive gaming to the next level, ensuring smooth functions and usability, and boosting virtual experiences.
In addition to its features, the Lenovo Phab Plus comes in an attractive form. The device is encased in a unibody design with round edges and polished buttons, crafted from durable, yet lightweight aluminum material. It is available in Gunmetal Grey and Champagne Gold.
The Lenovo Phab Plus is now available exclusively in all Allphones stores nationwide for P14,999.
For more information about the Lenovo Phab Plus, visit www.facebook.com/lenovophilippines.