The Market Monitor Minding the Nation's Business
Suzuki Philippines extended its heartfelt appreciation to its dealer partners, bank partners, media friends, employees, and most importantly, its customers and the Filipino people, after bagging its first-ever third place ranking in overall automotive industry sales for 2025, based on official data released by the Chamber of Automotive Manufacturers of the Philippines, Inc.
With total sales of 21,984 units, this milestone marks a historic first for Suzuki Automobile in the Philippines and reflects the shared trust and collective effort of Suzuki’s nationwide dealer network, supportive financial partners, dedicated employees, and loyal customers. More than a sales result, it highlights Suzuki’s role in supporting everyday mobility, livelihoods, and family journeys across the country.
Guided by its corporate slogan, “By Your Side,” Suzuki Philippines continues to focus on vehicles that are practical, reliable, and accessible for real-world Filipino needs.
The launch of the Suzuki Fronx strengthened the lineup with a modern crossover that offers everyday comfort, smart safety, and efficient performance for urban driving. The S-Presso remains a popular choice for first-time car owners, valued for its compact size, ease of use, and fuel efficiency.
For families, the Ertiga Hybrid and XL7 Hybrid provide spaciousness and improved fuel efficiency, while the Swift and Dzire offer stylish, dependable solutions for daily city travel. The Jimny delivers authentic off-road capability for adventure seekers, while the APV and Suzuki Carry continue to support businesses as reliable partners for transport and delivery needs.
“Suzuki Philippines’ performance in 2025 is a result of shared effort. We sincerely thank our dealer partners, employees, bank partners, media, and especially our customers. This historic achievement belongs to all of them,” Koichiro Hirao, the president of Suzuki Philippines Incorporated, said.
Suzuki Philippines ended 2025 with 80 dealerships nationwide, strengthening customer access to sales and aftersales services across key regions.
Looking ahead to 2026, Suzuki Philippines remains committed to sustainable growth and customer-focused innovation, with new products planned to further support the evolving needs of Filipino motorists and businesses.
“This milestone reflects the trust placed in our brand. We will continue to be By Your Side, supporting the journeys and aspirations of Filipinos nationwide.” Norihide Takei, the Director and General Manager of the Automobile Division, Suzuki Philippines, said.