The Market Monitor Minding the Nation's Business
Suzuki Philippines inaugurated its Business Operations Simulation Facility that providea students with practical exposure to dealership operations within an educational setting last month at the Don Bosco College in Canlubang, Laguna.
This is in partnership with the Don Bosco College, Canlubang, recognized for its Salesian educational framework that offers a range of degree programs, including Technical Vocational Education and Training. Its automotive programs focus on equipping students with applied skills, technical knowledge, and industry relevant competencies.
Suzuki Philippines president Koichiro Hirao formally presented the authorization to operate the simulation facility to Fr. Jeffrey Mangubat, SDB, reinforcing the shared objective of preparing students for careers in the automotive sector.
The facility is structured to simulate real world dealership environments, integrating key functions across sales, aftersales, and customer engagement. It provides students with end-to-end exposure to automotive operations, from initial customer interaction and service consultation to diagnostics, repair procedures, parts handling, and post service support. Through guided training modules and scenario-based activities, learners are able to apply classroom knowledge in a controlled, industry aligned setting that reflects actual workplace conditions.
Among those present aside from Hirao and Fr. Mangubat were: Yukio Sato (SPH GM for Aftersales Service and Marine); Takuya Nakajima (SPH Spare Parts Sales Manager); Catherine Magtibay (SPH GM for Finance and Administration); Atty. Gio Gomez (TESDA Executive Director); Norminio Mojica (SPH Managing Director); Fr. Jun Innoncencio, SDB (TESDA Board Member); Reynaldo Lorenzo (Sr. TESDA Specialist); Jennifer Silao (Dean of Don Bosco College Canlubang); and Rommel Cabanela (Group Head, MC Dealer Training Group).
By bridging academic instruction with practical application, the facility supports the development of graduates who are not only technically capable but also equipped with problem solving skills, professionalism, and an understanding of customer centric service. This initiative reinforces Suzuki Philippines’ continued commitment to education, workforce development, and its promise of being By Your Side, empowering future professionals every step of the way.
Suzuki Philippines Incorporated is a wholly-owned Japanese multinational firm highly recognized in the automotive industry. The company specializes in the manufacture and sale of motorcycles and the distribution of compact vehicles and outboard motors. Suzuki has established its reputation worldwide for quality, versatility, and innovation, and has created a heritage of trust and reliability.