The Market Monitor Minding the Nation's Business
Barcelona, spain – Showcasing the best of what the Philippines has to offer as an ideal Meetings, Incentives, Conferences, and Exhibitions (M.I.C.E.) destination, the Tourism Promotions Board (TPB) Philippines participated in IBTM World 2024 from November 19 to 21 at Fira Barcelona Gran Via, which yielded 203M sales leads.
IBTM World is one of the leading global M.I.C.E. events held annually in Barcelona, Spain. The event brings together M.I.C.E. professionals from around the world, including event organizers, suppliers, M.I.C.E. practitioners to connect, network, and do business.
This prestigious global M.I.C.E. event provided an unparalleled platform for the Philippines to highlight its world-class offerings and exceptional delegate experiences.
IBTM World features exhibitors that showcase destinations, venues, and services for hosting events. Pre-scheduled appointments are also facilitated between buyers and seller participants to discuss possible partnerships and event opportunities. There were also thought-leadership panels, workshops, and discussions on industry trends, innovations, and best practices for the delegates to learn from.
Led by Ms. Teresita D.L. Landan, Acting Head, Office of the Deputy Chief Operating Officer for Marketing and Promotions, the TPB also spearheaded initiatives to promote the country’s M.I.C.E. capabilities, including a hosted breakfast for over 100 international buyers and media attendees.