The Market Monitor Minding the Nation's Business
Volvo Philippines is launching the Volvo: Being Alive, a movement pioneered by Hariphil Asia Resources Inc., the official distributor of Volvo Cars in the Philippines, which embodies Volvo’s commitment to achieving zero collisions and establishing a genuine culture of safety here in the Philippines.
Volvo Philippines’ vision to give rise to movements that remind people of the value of what matters most — life. Every new chapter Volvo write aims not only to protect lives but to inspire a collective sense of responsibility where safety is shared by all road users. Through thoughtful leadership in safety, Volvo strives to empower individuals to live fully and drive with intention, ensuring that every journey is as safe as it is meaningful.
“This is more than just a product introduction — it is a celebration of thoughtful leadership, and collective responsibility on the road. We look forward to sharing how Volvo continues to shape the culture of safety and the future of mobility with purpose and care,” said Hariphil Asia Resources Inc. vice chairman, Ppesident, and CEO Maria Fe Perez Agudo.
Agudo will also spearhead the unveiling of the Volvo’s two breed of SUVs during the event that promises to mark a new era in safe, intelligent, and purposeful mobility and highlights Volvo’s dedication to reimagining what it means to move through the world with confidence, care, and responsibility.
Hariphil Asia Resources, Inc., formerly known as Hyundai Asia Resources, Inc., is the official distributor of Hyundai commercial vehicles, Chevrolet passenger cars, and Volvo passenger cars in the Philippines. Ably supported by its strong nationwide network HARI is poised to tap into the huge potential of the highly diverse Filipino market, from the country’s power brokers to families and communities, from SMEs to large-scale commercial, industrial, and B2B establishments.