The Market Monitor Minding the Nation's Business
Sales of Chery Auto Philippines surged more than double in April compared to the same month last year, a 143-percent increase and a best-ever monthly figure for the brand. This is propelled by much better consumer brand awareness and buoyed by growing market confidence in an improving pandemic climate.
The figures reflect the strong yet still-growing demand for the company’s popular range of crossovers, namely the subcompact Tiggo 2, Tiggo 2 Pro, and Tiggo 5x, the compact turbocharged Tiggo 7 Pro, and the top-of-the-line midsize 7-seater turbocharged Tiggo 8, of which a new model, the Tiggo 8 Pro, was unveiled last month.
Barely two and a half years since its initial grand launch in late 2019, the aggressive brand has been enjoying strong, relentless growth month on month, especially this year.
“We at Chery Auto Philippines/United Asia Automotive Group Inc. make sure that we offer the right models and services at the right price,” said UAAGI president Erroll Duenas. “People need fully equipped yet affordable mobility and we have the right mix of value-packed Tiggo models with luxury, comfort, and safety features to suit any requirement or budget.”
Last May, Chery held two batches of media drives in Mount Samat with the new Chery Tiggo 8 Pro. “We were pleased to read about the highly positive media feedback about our new CHERY Tiggo 8 Pro. Our pre-selling activities were also received very well by the market and we are now proud to announce that our whole initial inventory of Tiggo 8 Pro models has been sold out. Needless to say, we expect even higher growth in the coming months as new stocks of our flagship model arrive,” Duenas added.
The Tiggo 8 Pro boasts of a full suite of Advanced Driver Assist Systems (ADAS) with 12 functions for unparalleled safety, namely: Rear Cross Traffic Assist, Blind Spot Detection, Autonomous Emergency Braking, Door Opening Warning, Forward Collision Warning, Adaptive Cruise Control, Lane K eeping Assist, Traffic Jam Assist, Integrated Cruise Assist, Intelligent High-Beam Control, Lane Departure Warning, and Speed Limit Sign Recognition. It boasts powerful yet fuel-efficient petrol engines (195hp for the Tiggo 8 Pro 1.6 Turbo and a combined 320hp for the gasoline engine and electric motor for the Tiggo 8 Pro PHEV variant).
Leading the sales charge for Chery is the entry-level yet feature-packed Tiggo 2 subcompact crossover. The Tiggo 2 is powered by a Euro 5-compliant 1.5-liter DOHC 16-valve VVT engine and comes in manual (P695,000) and automatic (P770,000) variants (P818,000 for the Tiggo 2 Pro AT).