Hyundai, Kia renew FIFA deal

Hyundai and Kia jointly announced recently the renewal of their long-standing partnerships with FIFA through 2030. The renewed agreement also welcomed Group subsidiaries Boston Dynamics and Supernal into the fold.

The renewed partnerships will encompass a wide range of prestigious FIFA competitions, including the highly anticipated FIFA Women’s World Cup 2023 and FIFA World Cup 2026, among others. Hyundai and Kia’s support for FIFA has spanned more than two decades, with a new emphasis on the growth and development of the women’s game. 

To commemorate the occasion, FIFA and Hyundai Motor Group held a signing ceremony at its headquarters in Zurich, Switzerland. FIFA president Gianni Infantino joined hands with Hyundai Motor Group president Karl Kim to officially seal the agreement, symbolizing the partners’ shared commitment to make football truly global.

“We are thrilled to continue our longstanding partnerships with Hyundai and Kia. Over the years, they have consistently demonstrated their commitment to supporting FIFA, and we value their dedication to enhancing the overall experience of our tournaments,” said Infantino. “As we enter this new era together, we are excited about the prospects that lie ahead with the addition of Boston Dynamics and Supernal. Together, we will continue to work on uniting the world through football.”

“On behalf of Hyundai Motor Group, we are honored to extend our partnerships with FIFA, reinforcing our longstanding commitment to the world of football,” said Karl Kim, president of Hyundai Motor Group. “As we embark on this renewed collaboration, we look forward to showcasing the capabilities of our mobility solutions and partner brands on a global scale. Together with FIFA, we aim to inspire and unite fans around the world through the power of football.”