The Market Monitor Minding the Nation's Business
GWM Philippines, under the Luxuriant Automotive Group Inc., formally announced the appointment of its new brand head and marketing director who will be reporting straight to its president.
Dax Avenido, who has over two decades in the local automotive industry, will be head the marketing efforts toward a more strategic and comprehensive direction that will drive the brand to new heights, challenging the competition.
“We at GWM Philippines believe that there is so much potential to explore in the Philippine market. The brand is growing, and our vehicle lineup is expanding to cater to the everyday needs of our Filipino customers. With Dax in the driver’s seat of our brand and marketing initiatives, I am confident that GWM will be supported by passionate team members with prominent backgrounds and extensive knowledge to help explore this potential and contribute to the successful performance of our company,” Ruben Tan, the GWM Philippines president, said.
GWM Philippines is optimistic as they continue the first half of the year with an expert on board to help fulfill the company’s vision of becoming a strong player in the automotive industry under the Chinese car segment.