The Market Monitor Minding the Nation's Business
Suzuki Philippines reaffirmed its strong commitment to the Jimny community by supporting the recent Jimnyfest 2025, the largest gathering of Suzuki Jimny enthusiasts in the country, organized by The Jimny Hub last Feb. 27 to March 1 at The Nest Resort and Campgrounds.
The event brought together a passionate community of adventurers, united by their love for the iconic Suzuki Jimny. More than just a festival, the event was a testament to the brand’s dedication to fostering camaraderie, adventure, and off-road excellence among Jimny owners and enthusiasts.
John Ongsiaco, the president of The Jimny Hub and Rugged Rigs Performance, said that 180 Jimnys and nearly 500 attendees, including participants from the US, Japan, and Thailand, took part in the festival kicked off with an exhilarating off-road trail at Calabasa River, Gabaldon, where the Jimny’s renowned 4×4 capabilities were put to the test.
Suzuki Philippines joined the festivities as a dedicated partner, showcasing its unwavering support for the Jimny community. During the second night’s Jimny Legends Awards Night, Yasuki Nakagawa (assistant to the general manager and sales department head of Suzuki Philippines) was present and was quoted as saying: “Suzuki is honored to be part of this amazing event, celebrating the spirit of adventure and the unstoppable Jimny. This year is particularly special as Suzuki Philippines celebrates its 50th anniversary, marking five decades of bringing quality mobility, innovation, and adventure to Filipinos.”
During the event, Suzuki proudly introduced the Jimny Rhino Edition, designed for thrill-seekers who crave rugged performance and adventure-ready styling, and also offered an exclusive promo. At the same time, Jimny Legends Awards honored the best Jimny builds, featuring categories such as the BFGoodrich Best Overland Build, Motul Best Engine and Performance, and The Jimny Hub Choice Award. Additionally, the first-ever Next Gen Award was introduced, recognizing the Best Jimny 5-Door build.
The success of Jimnyfest 2025 was co-presented by BFGoodrich and Motul, Front Runner, ARB, Rugged Rigs Performance, SR Performance, Aegis Detailing, Autoclinic, APIO Japan, IPF Lighting, Showa Garage, Bradley, RIVAL, Ridemax, Coleman, Toughdog, THOR, Outlast Battery, Hardrace, and Head & Shoulders. Their contributions helped create an unforgettable experience for the entire Jimny community.