The Market Monitor Minding the Nation's Business
With the rise of home drinking culture and a desire for convenience, ready-to-drink (RTD) cocktails have found their place among today’s generation.
One of the more popular RTDs in the market these days is the Tanduay Flavored Mixes in Daiquiri flavor.
“Drinking culture is changing, and Millennials and GenZ are driving that change. They want something effortless without sacrificing taste, and Tanduay has responded to this demand with our RTD products like the Tanduay Flavored Mixes Daiquiri,” said Tanduay R&D Head Janno Gironella, Jr.
Tanduay Flavored Mixes Daiquiri is like indulging in a glass of fresh, juicy lemonade, with notes of cherry and almond cake. It has enticing aromas of fresh cherries, zesty lemon, and delicious candied almond.
With 15 percent ABV, it offers just the right amount of refreshing kick. Gironella said that while younger drinkers are adventurous with flavors, they are also more mindful about their alcohol intake.
The popularity of RTDs is not just about convenience; it is also about how people are living now. People would rather meet up at homes than be in crowded places.
“They want something relaxing when catching up or celebrating. Their home becomes the new bar, and Tanduay Flavored Mixes Daiquiri blends with this new lifestyle,” Gironella said.
Tanduay Flavored Mixes Daiquiri is also the kind of drink that you can easily bring along for a weekend getaway with close friends. It is also a great option for winding down quietly on your own.
Tanduay Flavored Mixes Daiquiri delivers the same drinking experience that the iconic brand is known for without having to spend more. It’s the perfect drink for the budget- conscious who still want a flavorful cocktail that doesn’t need a lot of time to prepare.