How would a reprise product endorsement impact the market?
Is it advisable?
For instance, Anne Curtis would renew her contract for a shampoo or skin lotion to revitalize not only her body but rebuild and build as well a new chunk of buyers.
Coco Martin would sign up again and promote grilled chicken and still steadily attract diners.
Daikin Philippines could also reprise Aga Muhlach as an image model of coolness an aircon unleashes.
You see, at about this time in 2019, Daikin Philippines chose Aga as First Brand Ambassador of its air-conditioning appliance as he embodied versatility, superior performance and efficiency.
Muhlach had proven he could carry the endorsement to the hilt.
In a country where heat is usually on, Aga was a perfect enticer to buyers of aircon.
Now that the company has embarked on a new media campaign like the opening of its new showroom at Orion Building in E. Rodriguez Jr. Avenue in Ugong Norte in Quezon City where a smarter VRV cooling system with R-32 inverter is installed, Muhlach can exponentially draw in clients.
How about involving the actor in its new venture? (Audie See)
The Market Monitor Minding the Nation's Business