The Market Monitor Minding the Nation's Business
Miming and Friends, the beloved animated YouTube miniseries, has released its fourth episode, continuing its journey of educating children and families about environmental sustainability through songs and animated characters.
Miming and Friends is a collaboration between Mondelēz International in the Philippines, and husband-and-wife tandem, Ramon del Prado and Meryll Yan – the local animated content creators behind the Miming and Friends YouTube channel. The series is dedicated to promoting sustainable snacking and responsible waste management practices through engaging and educational content. Partnered with the latter is Save Philippine Seas (SPS), a non-profit organization dedicated to conserving coastal and marine resources for collective action and behavior change.
The latest episode tackles the pressing issue of waste mismanagement and its relationship with climate change, bringing the characters together to learn about greenhouse gases and their impact on the world. “Episode 4 touches into the critical topic of climate change,” said Miming and Friends co-creator, Meryll Yan. “We believe that by understanding the causes and effects of greenhouse gases, we can empower the next generation to become proactive environmental stewards.”
The episode also introduces a new character – one who has a lot to say about greenhouse gas emissions and where they come from. Named Ghregoryo, the character is painted as a villain and has a very compelling song in the episode.
“This episode dives into how our choices can affect the ocean and our climate in many unexpected ways,” explained Anna Oposa, Chief Mermaid and Executive Director of SPS.
“This newest adventure on greenhouse gases reminds us that building a sustainable future is a shared responsibility, and that everyone has a role to play,” shared Caitlin Punzalan, Corporate and Government Affairs Lead at Mondelēz International in the Philippines.
Since the release of Episode 3 in 2024, the channel has experienced consistent growth, climbing to over 42,800 total subscribers. This surge in viewership and engagement reflects the series’ ability to resonate with kiddie and family audiences and its effectiveness in delivering important messages about environmental stewardship.
Mondelēz International has been instrumental in supporting the series, aligning with their commitment to sustainability and waste management. Through the adventures of anthropomorphic cat-fish Miming and her friends, the series aims to inspire young viewers to take action and make a positive impact on the environment.
Beyond the success of the series, Mondelēz International also achieved key sustainability milestones, including the receipt of Plastic Credit Exchange’s (PCX) Plastic Cleanup Partner seal.
Watch the latest episode of Miming and Friends through this link: https://youtu.be/0iGoRQU_yGY?feature=shared
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 62 years – since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates.