The Market Monitor Minding the Nation's Business
Leading motorcycle manufacturer Honda Philippines Inc. (HPI) recently launched Generation-S, a new breed of smart and responsible riders who choose and value Honda scooters for their so-called Smart Technology.
The Generation-S campaign was launched during the Honda Gen-S Scooter Fest at the Limketkai Center in Cagayan de Oro City (CDO), Misamis Oriental province. Honda Generation-S scooters include the BeAT-Fi “Scooter for All”; the Click 125i “Premium Scooter,” and the Zoomer-X “Unique Real Naked Scooter,” which are all equipped with Smart Technology.
The launch was capped by a parade of Gen-S Scooter riders from different clubs in CDO. Attendees were treated to exciting booth games, raffles, and a photo booth.
The launch featured a talent search, in which different groups of dancers and singers vied to be hailed as the best in their field; a poster-making contest, which showed the creativity of young Cagayanos; and a Scooter Fest Spot My Ride accessorized contest, in which visitors and guests learned what they could do if they have these smart scooters.
A crowd-drawer was a gallery of Honda’s premiere motorcycles, where local Honda dealer representatives from Desmark, Honda Motor World, and Powercycle stood by to entertain product inquiries and hold discussions.
Scooter enthusiasts were encouraged to have a free test ride, where they experienced how Smart Technology works in Honda’s latest line of scooters, measuring the scooters speed and fuel efficiency, and the vehicles’ Idling Stop and Combined Brake systems.
For more information about Gen-S Scooters and other Honda motorcycle products and upcoming events, visit www.hondaph.com or the HPI Facebook page at www.facebook.com/hondaph.