Ever Bilena launches their new Brand Ambassador, Alex Gonzaga, in their first ever big event since the start of the pandemic. (From L-R:) Denice Sy-Muñez, Silliman Sy, Alex Gonzaga, and Dioceldo Sy. #AGforEverBilena

Alex Gonzaga is The New Face of the Philippines’ Biggest Make Up Brand Ever Bilena

“I’m so happy and I’m so proud. EB has been here for 39 years and they’re still the number 1 beauty brand in the Philippines…” says Alex Gonzaga (AG) about being the newest face of Ever Bilena.

Ever Bilena (EB) introduced us to “AG in Everland” to celebrate the launch of its newest celebrity endorser, Alex Gonzaga, last September 19. The event space was beautifully decorated in blooming shades of pink. Guests were invited to take part in a variety of fun games and beauty challenges for a chance to win more EB freebies. Using the hashtag #AGforEverBilena, the event was hosted by Samantha Bernardo and held at Eton Centris Elements. 

According to Ever Bilena’s Chief Sales & Marketing Officer, Denice Sy-Muñez, this was their first ever big event since the lockdown happened almost two and a half years ago. Denice mentions her happiness in reconnecting with influencers, editors, and users who have played an active role in creating conversations for Ever Bilena – “It’s been awhile since we met and caught up, and it’s so nice to see the local beauty community thriving towards normalcy!” 

Truly, a major Ever Bilena event was surely missed by influencers and media alike, as key opinion leaders and personalities made time to come to Everland. Among the attendees were Youtubers Letisha Velasco, Johnrey, Michelle Dy and Bing Castro; Beauty Tiktokers Lenie  Aycardo, Hajie Alejandro, Leishki, Chachaboom, celebrities Mariel Pamintuan, Alyana Asistio and Anykka Asistio were also present.

For Ever Bilena, there’s no one better than AG to be the Filipina brand’s newest face. Denice describes her as “fun, versatile, and relatable — representative of the kind of personality and beauty that Ever Bilena stands for.”

Denice shares that Ever Bilena is for the hardworking, modern Filipinas. “Whether they are stay-at-home moms, career women, college students, or hard working entrepreneurs, we are inspired by our users and by what motivates them.” 

When asked what EB customers can expect from the brand, Denice states that EB aims “to continuously tell stories and release innovations that resonate with [EB customers]. We will continue to be affordable because we recognize money is hard earned and we want our users to get every bang for their buck!” 

Alex reiterates the sentiment, proudly remarking that “Almost all Filipinas have tried Ever Bilena. Even those abroad, they look for Ever Bilena kasi ‘yun ‘yung kinalakihan nila. And then now, there’s a new line of products that cater to the new generation that look for products with certain ingredients. It’s just such an honor to be part of this beauty mogul [brand] in the Philippines.”

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