Ayala Land eyes new hotel brand

Ayala Land Hospitality, the hospitality arm of property giant Ayala Land Inc. (ALI), is eyeing a new hotel brand as part of its continuing efforts to build up its hospitality portfolio.

Although more details will only be  provided once the plans are finalized, Ayala Group is known for providing  accommodations that range from world-class, luxury brands to modern, urban lifestyle hotels that cater to the needs of every type of traveler.

It owns and operates homegrown brand Seda Hotels, which currently has a network of 12 nationwide.

Its portfolio of hotels and resorts also includes the El Nido Resorts in Palawan, Raffles Makati, Fairmont Makati, Holiday Inn and Suites, and the upcoming Mandarin Oriental, which  is set to return and open in Makati in 2026.

Overall, ALI is targeting to double its room inventory across its hotels and resorts portfolio to 8,000 by 2028.

The company has also set aside P7 billion for the reinvention of Seda Hotels and El Nido Resorts over two to three years.

ALI is now under the leadership of its new president and CEO George Aquino after Fernando Zobel de Ayala resigned as vice-chairman of the board, president and CEO of Ayala Corp, due to health reasons.

“Our goal is to be a premier hotel company in the country. We’re going to grow and we’re going to focus on the quality and the experience s of our guests and also our employees,” Aquino said.

Earlier this year, Ayala Land Hospitality also signed an agreement with the International Finance Corp. signifying its commitment to achieve EDGE Zero Carbon certification for 11 hotel buildings with 2,826 rooms by 2026, a first for a hotel group in the Philippines.