The Market Monitor Minding the Nation's Business
The Bank of the Philippines Islands (BPI) re-launched its much-anticipated BPI Loans Madness in General Santos City in Mindanao which served as its first leg in fulfilling its commitment to help Filipinos living in the South achieve their dream car and home.
The BPI Loans Madness is a one-stop shop mall event took place in SM City General Santos from Sept. 23-30, featuring the country’s top car brands and real estate developers with their latest models and offerings.
“BPI is seeing sustained growth in General Santos. Since July, we have seen an uptick trend for loan turn-ins. And in terms of loan releases, Gensan is the major driver for Central and Southern Mindanao. Add to these various brand expansions happening in the area with the opening of Fuso and Peugeot this year. We see good opportunities to push for auto and home loans not only in General Santos but in other Mindanao regions as well,” said Dennis Fronda, BPI Head of Retail Loans.
The event made auto or housing loans easier for Filipinos by offering its best deals, including various payment solutions such as Auto Loan Multi-Year Protect (AMYP), Step-Up, Zero Cash Out; and an easy application process, with expert financial advice from several account officers on-site.
“We strive to male Auto or Housing Loans more affordable by connecting Filipinos with our partners who are more than eager to help them achieve their life goals of purchasing a new vehicles or acquiring a new property. We hope to continue this practice even as excise tax is implemented, as every Filipino deserves to live and travel in the comforts of their home or car,” added fronda.
Clients or mall goers inside the venue were able to access the BPI Loans Madness event where they got to see actual car units and showrooms that helped them decide on their loan journey.