Concept One Wheels celebrated its 20th year with a well-attended anniversary party for all its employees and friends last Sept. 10 at the Manila Polo Club.
Sam Liuson, president of Concept One Wheels, led his other company officers in welcoming the guests that included San Juan mayor Francis Zamora, MMDA’s Bong Nebrida, and other top officials from different local car manufacturers and wheel manufacturers from abroad.




The occasion, where Liuson enumerated various ups and downs of the company, marked two decades of bringing in the latest aftermarket wheels and reputable tire brands in the Philippines. Liuson also awarded several long-time employees who “stuck with him through thick and thin.”
The company, after being appointed recently as a Nitto Performance Hub in Asia, now focuses on promoting the outdoor overlanding lifestyle with off-road wheels from Black Rhino and Method Race Wheels and also continue to carry performance wheels from TSW and Breyton Wheels.
“We are very happy with the quality of Nitto’s high performance and off-road tires and have been promoting this brand for many years in the Philippines. It is a great honor to be appointed as the first Nitto Performance Hub in Asia where we offer the complete range of Nitto tires and also offer state-of-the-art mounting and tire care services. We also offer a 4-year factory warranty on Nitto tires purchased from us,” said Liuson.
For those who would want to avail of their great anniversary discounts Concept One Wheels will have an Anniversary Sale up to Sept. 30 with a set of four 20-inch Black Rhino Wheels paired with Nitto 420SD tires for as low as P 88,000.
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