The Market Monitor Minding the Nation's Business
The Caltex Fuel Your School (CFYS) project was recognized again for helping teach science, technology, engineering and math (STEM) subjects to 103,000 students and aiding 600 educators from the most needy senior public high schools in Metro Manila.
Weeks after bagging first place at the Amcham CSR Excellence Awards, CFYS took home the Anvil Silver Award for Public Relations Program: Directed at Specific Stakeholders External Communities category at the 51st Anvil Awards, organized by the Public Relations Society of the Philippines (PRSP).
CFYS is the local version of Chevron Corp.’s global social-investment program to support and improve education by providing public school teachers with much-needed teaching materials and equipment in STEM subjects, a timely support for Metro Manila’s public high schools that will teach Grade 11 students for the first time this school year.
Chevron Philippines Inc. (CPI), the marketer of Caltex fuel and lubricants, raised awareness about CFYS through the students’ natural affinity for social media.
The combined efforts of the project partners, and the teacher and student beneficiaries, amassed more than 6.1 million digital impressions, showing the success in spreading awareness of the project. The Caltex Facebook page gained 18,198 “likes,” while the CFYS earned an impressive 36,149 “likes.”
PRSP and 51st Anvil Award Committee Chairman Ronaldo Jabal said: “We are looking for programs that impacted a lot people in the community and in the organization. Caltex Fuel Your School has clearly demonstrated this goal, making it a deserving awardee for the Silver Anvil Award.”
Jabal also affirmed that CFYS’s objective and impact on its beneficiaries and society were a standout, and that it enlivened the essence of corporate social responsibility.
CPI is committed to contribute to the development of education in the country through its Energy for Learning program that supports educational programs in providing learning and livelihood skills to disadvantaged people.