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Different sides of the Cloudfone NBA Edition smartphone.

Cloudfone, NBA unveil NBA-themed phone in Southeast Asia

The National Basketball Association (NBA) and Cloudfone, the flagship mobile phone and tablet brand of the Cellprime Group, one of the Philippines’ top technology companies, announced recently the launch of the first Cloudfone NBA Edition smartphone in Southeast Asia. 

The Cloudfone NBA Edition features NBA-themed wallpaper and ringtones, as well as the NBA mobile app and a prepaid mobile-data allowance, enabling NBA fans in the Philippines to stay connected to the latest NBA news and updates. For a limited time, NBA-themed phone cases will accompany every purchase of the Cloudfone NBA Edition.

The Cloudfone NBA Edition boasts of a 5.5-inch high-definition (HD) in-plane switching (IPS) display, improved 4G connectivity, 16 gigabytes (GB) of read-only memory (ROM) and 2GB of random access memory (RAM), 13-megapixel rear and 5-megapixel front cameras, and a 4,000 millamp-hour (mAh) battery that allow users to enjoy NBA content on their smartphones.

“Cloudfone firmly believes in developing products that enhance the lifestyle of every Filipino, and partnering with the NBA enable us to realize this vision,” said Cloudfone Chief Executive Officer Eric Yu.

“Through the Cloudfone NBA Edition, we are able to amplify the way our consumers enjoy the game by delivering awesome NBA content and experiences into the palm of every fan’s hand,” he added.

“The Cloudfone NBA Edition, a pioneering initiative (of) the NBA in the Philippines and Southeast Asia, reflects the NBA and Cloudfone’s commitment to innovation,” said NBA Philippines Managing Director Carlo Singson.

“We are excited to bring the NBA closer to our passionate Filipino fans through these affordable, world-class devices,” he added.

Cloudfone will be integrated into the NBA’s marquee events in the Philippines, including the Jr. NBA Philippines presented by Alaska, NBA FIT, and NBA 3X. Additionally, Cloudfone will provide its nationwide customer base with special NBA promotions and experiences, including rewards-based retail programs designed to engage fans in creative ways.

For more information about the Cloudfone NBA Edition and other Cloudfone products, visit www.cloudfone.com.ph and www.facebook.com/cloudfone. Fans can follow the NBA at www.facebook.com/philsnba and www.twitter.com/nba_philippines for all the latest news and updates. For all things NBA, visit www.nba.com.

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