The Market Monitor Minding the Nation's Business
The CST Tires, the largest manufacturer of tires in the world with products like tires and tubes for bicycles, motorcycles, all-terrain vehicles, autos, trucks and forklifts, promises to be very visible in the local market as it launches its “Know Your Tire Campaign.”
A quality tire maker based in Taiwan, CST Tires recently entered into a partnership with television personality Kuya Kim Atienza, a known fact-teller and avid motorcycle enthusiast who is credible and relatable source to share information about how to keep safe on the road.
Always been an advocate of road safety and the need to understand why tires play an important role in transportation integrity, CST Tire’s operations ensure world-class manufacturing equipment, innovative technology and a strong emphasis on quality, delivery and customer satisfaction. The brand has a 7-year warranty program that provides affordability while also ensuring tire quality and safety. It appeals to automotive enthusiasts who look for innovations in tire manufacturing and seek long-term value and reliability. CST Tires meet consumer demands while encouraging a shift towards more informed and safety-conscious purchasing decisions.
Now CST Tire takes its mission to educate people about tires and road safety to a new level as Kuya Kim, as CST Tires’ brand ambassador, to reach out to automotive enthusiasts, professional and amateur racing communities, and everyday drivers and riders in convincing them to prioritize vehicle performance and safety. “Tires are the most important safety feature in four-wheel and two-wheel vehicles. They are the vehicles’ connection to the road and they affect safety, braking, handling, steering and ride quality,” Kuya Kim said.
For her part, Christine Roque, marketing manager of AP Bluewhale Corporation,said: “We proudly welcome Kuya Kim Atienza as our new brand ambassador, exemplifying our commitment to performance and safety. He has always been an advocate of road safety, truth and educating the public. Tires are a technical product and he has a knack for simplifying technical information and making it relatable to the market. Furthermore, when he talks, every one listens. Kuya Kim will help push CST Tire’s advocacy to raise awareness about using the right tire for your needs, tire care and quality. We share a common goal and that is to help keep more riders and drivers safe in all types of roads.”
AP Blue Whale Corporation is the duly authorized and exclusive distributor of CST Tires, which started the distribution of various tires categories from motorcycle, passenger car, sports utility vehicle, commercial vehicle, truck and bus tires in 2001.