Dongfeng opens Caloocan showroom

Dongfeng Motors’ strategic expansion plan to open 12 new dealerships by the end of 2024 got a big boost as it inaugurated recently the Caloocan City dealership. The Tarlac dealership will also open up this month.

The latest openings in key cities is a testament of Dongfeng’s commitment to reinforce its presence in the country, dedicating itself to providing cutting-edge but affordable vehicles to more Filipinos.

Dongfeng currently operates a network of dealerships in strategic locations including Ortigas, Alabang, Pampanga, Marcos Highway, Bacoor, Davao and Marikina. 

“At DFM Caloocan, we believe that buying a car is more than just a transaction; it’s about building relationships and helping our customers make one of the most important decisions of their lives,” said Dongfeng deputy CEO Brennan Lim.

He added that “we are excited to see the very exciting and positive interest of our dealer principals in investing and committing to our Dongfeng brand. This validates our optimism and excitement with the brand Dongfeng and its growing product offers at very affordable prices with very advanced features, which we feel will be much appreciated by our growing Dongfeng owners.”

For his part, Dongfeng managing director Atty. Albert Arcilla also commented on the brand’s continued commitment to the Filipino market: “We are pleased to be present in new territories with our brand Dongfeng as we continue to offer new and exciting products that will be the new friend of our buyers and patrons. We commit to offer new models that the Philippine motoring public will truly appreciate and commit to providing an ownership experience that our Dongfeng owners would expect from their new friend on the road.”