The Market Monitor Minding the Nation's Business
With the rise of all things overlanding comes an American tire brand with over 100 years of manufacturing experience, dating back 1915 from the town of Ohio. With this solid history, this brand has become one of the most trusted names in the global automotive industry.
General Tire re-entered the Philippine market through a new distributor with four brand new tires for sports utility vehicles.
YHI Philippines, Inc., importer and distributor of automotive products, tires, wheels, lubricants, and industrial batteries, among others, will be the new distributor of General Tire, which is under the Continental brand that took it under its wing in 1987 as it expand through the Asia pacific.
General Tire, which debuted at the recent 2024 Trans Sport Show, is best known for its SUV and pickup tire technology that delivers unmatched performance across all types of terrains.
Jason Delloso, the general manager of YHI Philippines, talked about their vision when it comes to the brand’s progression in the country, “It will be our mission to carry on the brand’s legacy. We are looking forward to growing General Tire’s market share with the initial lineup of products, as we anticipate additional tire models in the future. The brand’s advancement is guided by our strong drive to market new sizes and patterns that will cater to a larger audience in the local SUV and 4×4 scene.”
For his part, Jimmy He, the senior manager for international business development of the YHI International Limited, cited the longstanding presence of the brand worldwide. “General Tires stands as a beacon of innovation and excellence. It has a brand history of more than 100 years, with diverse success stories proven in the US. It is our honor to bring this distinguished brand into the Philippines as a part of our important tire portfolio.”
Continental has a brand new manufacturing plant in Thailand. And Jaey Wang, Continental’s head of sales and marketing for Asia Pacific Export Markets said: “As we established one of the most technologically advanced plants in APAC, we are now able to supply the best quality General Tire products with a shorter lead time.”
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