The Market Monitor Minding the Nation's Business
The country’s leading broadcast company GMA Network receives a grant from the National Council for Children’s Television (NCCT) to produce a high-quality program that promotes awareness on Filipino culture, social issues, and holistic development of the youth.
GMA-7 is the sole broadcast company among the four qualified grantees to be awarded in the National Endowment Fund for Children’s Television (NEFCTV) 2022 Grants Program.
GMA Senior Vice President for Entertainment Group Lilybeth G. Rasonable highlights the common goal of the Network and NCCT, “This project of the NCCT is very much aligned with GMA’s objective to produce programs that will help in the positive development of our young audience.”
NCCT Executive Director III Desideria Mance Atienza, on the other hand, acknowledges the influence and credibility of the grantees, “We understand the role of engaging our families, content creators, and citizens in building a community of child-friendly media advocates.”
NEFCTV chose the theme of mental health and each content must be suitable for audiences aged 13 to 17 years old.
The Kapuso Network proposed a child-friendly show entitled “OK AKO,” a three-episode miniseries featuring light and heartwarming stories that deal with loss, anger, anxiety, bulimia, and depression. The program will air on September 8, 15, and 22 on GMA-7.
Meanwhile, the other grantees also briefly explained their creative concepts such as “Tropa Peeps,” “Lakbay Isip,” and “Friendship Puzzles.”
NEFCTV is created under the NCCT, an attached agency of the Department of Education. It is mandated to encourage the creation and broadcast of programs for Filipino youth.
To be eligible for the grant, organizations must have a proven track record, expertise in video production and broadcast of children’s television programs, and must possess a firm commitment to the advancement of children’s causes.
For more stories about the Kapuso Network, visit www.GMANetwork.com.