The Market Monitor Minding the Nation's Business
IT’S all system go for the Philippine Golf Convention (Golfcon) 2026 this March 14-15 at the Marriott Grand Ballroom.
This was revealed by GolfCon chairman Jesse Guerrero during a media briefing together with Lyle Fernando Uy, the director for golf tourism and special projects of the Department of Tourism which is supporting the major golfing event, at the DOT main office in Makati.
Touted as the country’s biggest golf lifestyle and industry expo, Golfcon 2026 will be preceded by the GolfCon Philippine Invitational, a two-day tournament at the historic Intramuros Golf Course in Manila on March 12–13.
“We want to invite not just golfers but non-golfers as well. If you want to learn about golf, we can introduce you to coaches and golf courses where you can play,” said Guerrero, adding that also “aims to attract professional and amateur golfers as well as newcomers, as organisers seek to broaden the sport’s reach and strengthen the local golf industry.”
Exhibitors will offer discounted prices on clubs, bags, balls, apparel and accessories, alongside swing-analysis booths where players can assess their technique to improve performance and lower handicaps. Simulated golf activities, seminars on golf education and etiquette, and other interactive features will also be available.
Golfcon 2026 will feature the latest releases in clubs, apparel and accessories from brands represented by J-Ten Sports, Icon Sports, PacSports, Golf Depot, Transview and Dynamic Sports. Visitors will also be able to try new swing-analysis technology from TrackMan, including biomechanics integration and three-dimensional motion analysis recently unveiled at the PGA Show in Orlando.
The Department of Tourism said GolfCon forms part of the government’s broader push to expand sports tourism under President Ferdinand Marcos Jr.’s drive to develop niche tourism markets.
“The industry will feel the government’s support, not only for tourism but for the whole golf industry. We see golf tourism as a growing product for the Philippines,” said Lyle Fernando Uy.
Uy said that at least eight golf courses nationwide will be represented at the convention, including venues in Dakak, Liloan and Davao, as operators promote the Philippines as a destination for international-standard championships.
At the same time, Guerrero added that golf remains one of the strongest drivers of year-round sports tourism in the country, citing major tournaments that draw overseas Filipinos and foreign players, including the Fil-Am Invitational, the PAL Interclub and the World Amateur Golfers Championship. The World Amateur Golfers Championship finals are set to be held at Caliraya Springs in Laguna after previous editions in Cebu, Liloan and Dakak.
The GolfCon Philippine Invitational will culminate with an awards ceremony during the convention in Pasay City.