Grab Philippines today announced the launch of its Women Program under its social upliftment campaign GrabAsenso that aims to support women in the country to become driver-partners on its platform.
The Women Program is a key pillar of GrabAsenso, a multi-faceted initiative that is geared towards enhancing the lives of Grab driver-, delivery-, and merchant-partners. Leveraging its strong and expansive presence in the country, technology, and robust partner ecosystem, Grab has rolled out GrabAsenso to create a tangible impact on livelihood creation, upskilling, and gender equality and inclusivity.
Grab Philippines aims to lower the barriers for women to gain equitable access to earning opportunities as a Grab driver-partner. This is in line with Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone.
Grab Philippines Country Head Grace Vera Cruz said: “As a female leader in what many regard as a male-dominated space, I am committed to rallying everyone at Grab, especially all female leaders, to create more opportunities for womankind – lifting more people as we rise as leaders and as a company. This ethos is deeply rooted in our philosophy that growth is not just about business and operations; it’s about responsible, inclusive, and empathetic growth. One that brings Filipinos to a world where everyone thrives regardless of background or gender.”
The Women Program for driver-partners will feature tailored training programs and a wide range of community activities to empower women to support one another on this journey: Tailored training modules; Women driver-partners community; offline engagement activities will also be organized so they can further engage and strengthen their relationships.
The Market Monitor Minding the Nation's Business