Grand World Premiere Debut at 9th PIMS MITSUBISHI DST CONCEPT

The Mitsubishi DST Concept, the brand’s all-new monocoque SUV that offers three-row seating for customers seeking a full 7-seater with comfort, made its world premiere debut at the 9th Philippine International Motor Show last Thursday at the World Trade Center in Pasay City.

The Mitsubishi DST Concept boasts a refined SUV design with a spacious, high-class cabin for comfortable rides. Its robust handling ensures safe, smooth journeys in any weather or road conditions, making it the perfect three-row SUV for drivers and their companions to get on new adventures.

At the same time, Mitsubishi Motors Philippines Corporation, led by its new president and CEO RItsu Imaeda, made a successful presentation of all current vehicle lineup that were also experienced by the customers to test-drive during the 4-day event. In line with the design concept of Mitsubishi Motors Corporation’s booth in last year’s Japan Mobility Show 2023, MMPC’s booth centers on the theme: “Awaken the adventurous spirit within you. Adventures for all – anytime and anywhere.” Adding to the current lineup in the Asean region – which includes the Pajero Sport2 midsize SUV, the Xforce3 compact SUV, and the Xpander and Xpander Cross crossover MPVs – the Mitsubishi DST Concept which is “an embodiment of an all-new three-row SUV to be launched during our current mid-term business plan Challenge 2025, and the production vehicle will be rolled out primarily in the ASEAN region including the Philippines starting in fiscal year4 2025, according to Takao Kato, president and chief executive officer of Mitsubishi Motors. 

It is reported that the all-new SUV will follow in the footsteps of the Xpander crossover MPV that was born in the Asean region and grew to become a model beloved by customers around the world, and the Xforce compact SUV that has been highly acclaimed since its introduction in fiscal 2023. 

Seiji Watanabe, the division manager of the Mitsubishi Motors Corporation design division, was on hand to describe what the Mitsubishi DST Concept was all about during the dinner presentation that night. He was joined by president Imaeda, MMPC executive vice president for aftersales Junichi Kinashi, MMPC executive VP for sales and marketing Toshiaki Kato, and MMPC VP for sales & marketing Xavier Eyadan, 

The Mitsubishi DST Concept features a refined, authentic SUV design with spacious, classy interior for all passengers to ride in comfort, and the road handling to navigate through any weather or road conditions to reach the destination safely with comfort and peace of mind. 

Its design concept is “Gravitas & Dynamism.” Gravitas, which conjures overwhelming presence and solidity, is expressed in proportions that combine the roomy cabin offering space ample even for the third row of seats, with the solid stability and wide stance of an SUV. Its sleek, strong nose also give it a commanding aura. The roominess of the cabin space has been accentuated by blacking out all the pillars and enveloping the cabin with smooth wraparound windows, while the rich surface on the rear further emphasizes its formidable presence. 

Meanwhile, Dynamism represents a design bursting with energy and motion, expressed through its large-diameter tires and high ground clearance offering a high level of maneuverability and capability as an SUV. Its sculpted front and rear fender flares leaning over the tires like the muscles of a well-trained athlete foreshadow toughness and powerful road handling of an SUV. Further, the side protectors and large skid plates in the front and rear express a sense of protectiveness and robustness.

In addition to securing high ground clearance to drive with confidence on rough road surfaces, five drive modes are available to handle the various road conditions of the Asean region – the Wet mode for reliable driving on roads flooded by sudden showers, Tarmac mode for nimble driving on paved winding roads, as well as Normal, Gravel and Mud modes. Even as a front-wheel drive, it can navigate through any weather or road conditions to reach the destination safely, ensuring comfort and peace of mind for family and companions.

Leave a Reply

Your email address will not be published. Required fields are marked *