Hanabishi Turns 40

Hanabishi celebrated its 40th anniversary on September 30 at the Grand Hyatt Hotel in Bonifacio Global City, marking its growth from a single flat iron to hundreds of product lines and over 2,500 outlets nationwide. Founded on the parental values of hard work and integrity, the homegrown brand evolved by adapting to increasingly research-driven consumers, continually expanding its offerings from basic cooling fans and kitchen items to major home appliances like TVs and air conditioners.

Beyond commercial endurance and product innovation, Hanabishi highlighted its long-standing commitment to community service and social impact. Executives emphasized the brand’s dedication to helping those in need, notably through a 14-year partnership with the GMA Kapuso Foundation that has provided disaster relief appliances and equipped nearly 500 classrooms across the Philippines. During the anniversary event, the company also expressed gratitude to its roots by honoring its longest-serving employee of 36 years and presenting special awards to its pioneer and long-time dealer partners.

The celebration brought together employees, partners, and iconic brand ambassadors like Bossing Vic Sotto, alongside special performances from Piolo Pascual and El Gamma Penumbra. Guests explored interactive showcases, including the Hanabishi House and a historical Legacy Wall displaying the brand’s early appliances. Looking to the future, company leadership expressed optimism for the decades ahead, reaffirming Hanabishi’s mission to stand alongside top brands while continuing to serve and uplift Filipino families.