The Market Monitor Minding the Nation's Business
Honda Philippines Inc., the local subsidiary of the Japenese automobile giant, introduced its AT scooter for millennials, the all-new Honda BeAT, to its dealers and the motorcycle media at Blue Leaf Filipinas in Parañaque City on November 26.
New features of the all-new Honda BeAT include an attractive headlight design with automatic headlight on (AHO); a sharp tail light design; a sporty semidigital metered panel; tubeless tires; and a new eco-indicator.
The all-new BeAT reflects Honda’s dedication in introducing new scooter styles to cater to the tastes of Filipinos, especially the youth. It has a specially designed sticker in fashionable colors that are created to captivate millennials and express their individuality.
“The young generation plays a crucial role in shaping the future. Thus, Honda is introducting innovations that…cater to the modern tastes of the youth. I would like to emphasize that we will develop and adapt ‘Exclusive Filipino Colors and Graphics’ in the AT category, starting with the all-new Honda BeAT. We have made the model the coolest and smartest choice for you,” said Daiki Mihara, president of Honda Philippines.
The all-new BeAT offers improved performance that shows Honda’s dedication to innovation, the environment, and safety. The scooter’slightweight and compact 110cc liquid-cooled enhanced Smart Power engine has Honda Smart Technology.
It also has advanced environment and safety features, including the Idling Stop System, wherein the engine stops and produces zero exhaust emissions during brief stops for superb fuel efficiency; ACG starter, for smooth and quiet start with no conventional starter motor; and Combined Brake System (for CBS-ISS variants) for optimum braking balance between the rear and front tires.
The all-new Honda BeAT is available in CBS-ISS (P69,000) and Standard (P63,900) variants. The former comes in Space Magenta Metallic, Winning Red, and Vivid Blue Metallic; the latter, Black, Winning Red and Ross White.