The Market Monitor Minding the Nation's Business
inDrive, the global ride-hailing platform known for its fair and people-driven pricing model, officially launched a landmark partnership with Seaoil Philippines, one of the country’s largest and most trusted independent fuel providers, during the inDrive’s Top Driver Appreciation Event held in last week in Quezon City.
The partnership will serve as the anchor program of inDrive’s newly launched Driver Loyalty Program, a long-term initiative designed to provide practical, day-to-day support to its growing network of partner drivers. Through this collaboration, inDrive partner drivers will gain access to exclusive fuel discounts, priority cards, reward incentives, and additional perks from Seaoil stations nationwide.
“This partnership with Seaoil reflects our shared values of fairness, empowerment, and community support. Together, we’re building a system where drivers aren’t just seen as service providers—but as partners who deserve meaningful recognition and support,” said Vanessa Taqueban, the Driver Operations lead of Philippines inDrive .
For her part, Seaoil’s Brand Partnership Specialist for Corporate & Consumer Marketing Glenne Therese A. Tiu was quoted as saying: “We are proud to collaborate with inDrive in launching this initiative that aligns with SEAOIL’s commitment to uplift and support hardworking Filipino drivers. Fuel is one of the largest daily operational costs for drivers. By helping ease this burden, we’re enabling them to focus on delivering better service and sustaining their livelihood.”
The partnership was formalized through a memorandum of understanding between signed by the inDrive and SEAOIL executives.
Apart from Seaoil, inDrive has also collaborated with other industry stakeholders suchToyota Quezon Avenue, Motivo, RideSecure, The Freshest, Itel, Elliexer, AMB Tire Supply, Laban TNVS, Iceberg Insulated, Zenith Global Marketing Corporation, and Zenskin.
Beyond fuel discounts, the Driver Loyalty Program will feature: partner-exclusive benefits on vehicle maintenance, accessories, and health essentials
inDrive is currently operational in over 888 cities across 48 countries, and the Philippines remains one of its high-growth focus markets in Southeast Asia. This partnership is the first in a series of ecosystem collaborations designed to scale up local support for drivers while reinforcing inDrive’s people-driven approach.
During the event, inDrive also honored its 20 Top Platinum Drivers for the first quarter of the year recognizing excellence in service, rider satisfaction, and ride volume. Select driver-partners shared testimonials on how inDrive’s platform and incentive structure have improved their livelihood.
With fuel costs and livelihood concerns continuing to be key issues in the transportation sector, inDrive’s strategic tie-up with Seaoil is set to pave the way for more sustainable, dignified, and rewarding work experiences for Filipino drivers.
“At the end of the day, mobility isn’t just about getting from point A to B—it’s about improving the lives of the people making that journey possible. This is only the beginning!” said Mark Tolley, the APAC director at inDrive. “.”
inDrive is a global mobility and urban services platform. The inDrive app has been downloaded over 280 million times, and has been the second most downloaded mobility app for the third consecutive year. In addition to ride-hailing, inDrive provides an expanding list of urban services, including intercity transportation and delivery. In 2023, inDrive launched New Ventures, a venture and M&A arm.
inDrive operates in 888 cities in 48 countries. Driven by its mission of challenging social injustice, the company is committed to having a positive impact on the lives of one billion people by 2030. It pursues this goal both through its core business, which supports local communities via a fair pricing model; and through the work of inVision, its non-profit arm. inVision’s community empowerment programs help to advance education, sports, arts and sciences, gender equality and other vital initiatives.