The Market Monitor Minding the Nation's Business
MANILA, Philippines, February 6, 2026 – Prepare to witness a vibrant fusion of art and innovation as PMFTC, the Philippine affiliate of Philip Morris International (PMI), proudly announces “Curiosity Without Limits” a limited edition artistic partnership with acclaimed contemporary Filipino artist Isabel Santos. The partnership brings together design, innovation, and artistic mastery, reinforcing IQOS’ position as a brand that champions curiosity and elevated experiences for legal aged nicotine users.
“Curiosity Without Limits” is IQOS’s newest creative collaboration, exploring the intersection of art and innovation through thoughtful design. The partnership showcases Isabel Santos’s distinctive artistic mastery, as her evolving visual language is translated across IQOS devices and select retail spaces, reflecting a journey of refinement, motion, and creative evolution. This exploration mirrors IQOS’s own mission to elevate familiar rituals through thoughtful design and cutting-edge technology that heats tobacco instead of burning it, a sentiment echoed by Evgeny Ivanov, President of PMFTC Inc: “Curiosity Without Limits reflects how innovation and artistry can transform the everyday. Isabel’s work brings a new dimension to the IQOS experience one filled with color, motion, and intention. Through this collaboration, we invite legal aged nicotine users to express their creativity and discover new perspectives in the way they enjoy their rituals.”
Through this collaboration, Isabel Santos’ artistry extends across a curated range of limited-edition elements. These include hand-painted IQOS devices available exclusively to loyal IQOS Club Members, collectible merchandise such as tote bags, pouches, luggage tags, and magnetic snap wallets, as well as a custom IQOS x ISABEL SANTOS in-store installation at the new IQOS boutique store in Glorietta. For a limited time only, IQOS users can also personalize their devices with the exclusive IQOS x ISABEL SANTOS design at select locations in BGC, MOA, and the Glorietta boutique. Together, these offerings give legal-age nicotine users new ways to customize and engage with their IQOS experience.
The IQOS x Isabel Santos “Curiosity Without Limits” collaboration launches on February 6, 2026 and will be available at participating IQOS Boutique Stores nationwide. This collaboration is a strong signal of IQOS’s commitment to innovation and its passion for mastery, creating better alternatives for legal-aged smokers who would otherwise continue smoking. Curiosity remains at the core of the brand’s creative narrative, continuing to inspire meaningful and design-led partnerships.