The Market Monitor Minding the Nation's Business
The newest edition of the very popular Isuzu mu-X and Isuzu D-Max were introduced during a festive summer celebration last weekend at the jampacked Alabang Town Center.
Various activities such as live concert shows dubbed as the “Isuzu Summer Music Festival,” free test drive, games, dog show, car club meets entertained the families that gathered during the 3-day celebration and greeted the arrival of the Isuzu’s ever-popular SUV and pick-up truck.
Top officials of the Isuzu Philippines Corporation, headed by its president Tetsuya Fujita, presented the Isuzu mu-X as a “premium family SUV” that’s perfect for road trips, especially this summer season. The premium SUV’s fresh new look brought by its new sleek two-tone front grille and new 20-inch alloy wheels design exudes an upscale and luxurious vibe, with a classy new color variant — Norwegian Blue — which is available for LS-E variants.
The new Isuzu mu-X further elevates the family experience with its new owner-friendly features like the new Smart Power Tailgate with Step Sensor that allows owner to open its tailgate automatically through advance key detection and sensor technology for more convenient loading and unloading of luggage.
“As your responsible partner in providing durable and reliable vehicles, we are elevating your driving experience with safer, efficient, and comfortable drive that will suit the needs of all members of the family,” Fujita said.
The new Isuzu D-MAX is now made even more dynamic and sporty with a redesigned exterior that boasts a new two-tone front grille matched with its new matte dark gray 18-inch alloy wheels all laden in its new body color Islay Gray, giving it a rugged yet stylish look.
Running on its Blue Power technology, both D-MAX and mu-X has 4JJ3-TCX diesel engine that optimizes performance with fuel efficiency – tried and tested to give drivers more miles on the road without having to spend much on fuel cost.
Since their introduction to the Philippine market, the Isuzu D-MAX and mu-X have won the heart of many Filipinos because of the value for money and core values instilled in both vehicles that offer many possibilities. The durability, fuel efficiency, comfort, and convenience that Isuzu vehicles provide to both driver and passengers are what make Isuzu not just a family vehicle, but an everyday reliable partner that will accompany Filipino families to different life’s journey.