The Market Monitor Minding the Nation's Business
Jetour Auto, the parent company of Jetour Auto Philippines Inc.(JAPI), achieved a milestone by selling over 720,000 units globally since its founding just in 2018 making it one of the fastest-growing automotive brands in the world.
And JAPI is trying to ride on the said achievement as it presents a variety of its model lineup with competitive pricing and tries to position them as an attractive choice for value-oriented consumers who put a premium on quality, design, and technology in their car purchases.
With the global demand for the brand and its models and production capacity increasing, Jetour Auto targets a total sales result of 1,000,000 units sold in 2025; and 1,270,000 vehicles in 2027.
“We are excited to have been a part of this important milestone,” said Miguelito Jose, managing director of JAPI. “This is a testament to the hard work and dedication of our team here and abroad, as well as the enthusiastic support of our customers towards our brand and products. We look forward to continuing to provide our customers with innovative, affordable, reliable, and safe vehicles that will let them savor the joys of traveling.”
Although it started selling their products locally in April 2023, JAPI aims to have more than a thousand units on the road by end of the year. Jetour vehicles have become popular among car buyers since their public introduction at the Manila International Auto Show. With an increasing number of reservations booked since April, Jetour has become a certified success story among new marques that recently debuted in the Philippines.
Supporting this target are Jetour Auto Philippines’ authorized dealerships located in Alabang, Bacolod, Batangas, Butuan, Cagayan De Oro, Cebu, Cubao, Davao, Eton Centris, Fairview, General Santos, Iloilo, Isabela, Las Piñas, Pampanga, Pasay, and Quezon Avenue. JAPI is targeting nearly 20 dealerships and service centers to become operational by the end of 2023.
Jetour Auto Philippines’ product lineup includes the Jetour X70 and X70 Plus 7-seater crossovers, the Jetour Dashing compact crossover, and the Jetour Ice Cream Electric Vehicle. Along with an industry-leading 6-year, or 1,000,000-kilometer general warranty, Jetour vehicles also have a separate 10-year or 1,000,000-kilometer engine warranty.