Jetour Auto Philippines Inc. announced its partnership with world-famous electronic dance music artist Alan Walker. The outcome of this partnership will be a brand-new theme song for JETOUR that is inspired and celebratesJETOUR’s “Travel+” philosophy that is expected to be officially released worldwide this month.
Jetour aims to dish out to its customers and motorists worldwide an uplifting, upbeat, and inspiring mobility experience that goes beyond all cultural and geopolitical boundaries, uniting all Jetour owners worldwide to embark on many more journeys of discoveries on the road and in life.
“Music has that magical ability to take you places in a heartbeat. And when music speaks directly to your freedom-loving, adventurous heart, your mind and body shall follow. And so will your vehicle. This is the essence of Jetour’s collaboration with Alan Walker. We at JAPI are as excited as the rest of the Jetour global family to hear what this musical superstar will spin for us,” said JAPI marketing director Cherry May Moreno-De Los Santos.
“And since we Filipinos are known the world over to be so musically inclined, Alan Walker’s music will be central to our push to make the JETOUR brand’s ‘Travel+’ strategic positioning to attract an even wider audience in the country,” she added.
The passion to explore and freely pursue one’s dreams is the driving beats of Walker’s music. Walker, who rose to prominence in 2014, has built a global fan base through his blend of electronic music and ethereal female vocals. His hit song “Faded” has garnered over 1.2 billion views on YouTube and sold more than 3.8 million copies worldwide. Alan Walker’s music can be best experienced in the wonderful confines of any innovatively designed and engineered Jetour vehicle.
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