Thursday , 18 April 2024

Masuda new Nissan head

Nissan announced the appointment of Yasuhisa Masuda as the new president of Nissan Philippines starting April 1 replacing Juan Manuel Hoyos who will become the new president of Nissan Importers Business Unit in the Americas, based in Mexico.

Masuda will report directly to Toshihiro Fujiki, also the newly appointed president of Nissan Asean and Thailand and will be based in Manila. Fujiki replaces Isao Sekiguchi as well, who was promoted to Corporate Vice President (CVP), Nissan Motor Co., Ltd., and managing director of Dongfeng Nissan Passenger Vehicle Company (DFN).

Masuda will be leading Nissan Philippines’ new chapter, ensuring continued success brought about by his predecessor, Juan Manuel Hoyos who launched multiple products across different segments with the all-new Kicks e-Power, all-new Livina, new GT-R, all-new Nissan Z, and new Almera with NissanConnect Services. These expanded the footprint of Nissan in the country, making Nissan achieve a 37% growth by end of FY23 which more than double the industry’s average growth rate.

Masuda joined Nissan in 2011 and has since held various leadership positions in market intelligence, brand and media strategy. He previously held the position of chief marketing officer for Japan product marketing and brand and media strategy. Prior to joining Nissan, he also worked in the Fast-Moving Consumer Goods (FMCG) Industry. His experience in data analytics and consumer insights will help Nissan Philippines navigate the ever-changing consumer landscape in the country.

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