Mitsubishi records highest 2023 sales

Mitsubishi Motors Philippines Corporation (MMPC) recorded the highest annual sales volume for the fiscal year 2023 with 81,473 units sold from April 2023 to March 2024 to secure 18.5%1 market share in industry. This remarkable sales achievement emphasizes the company’s unwavering dedication to providing top-notch products and services for the continuous satisfaction of customers. 

Compared to the previous fiscal year, MMPC recorded a significant sales growth of 34% from its 60,630 units sales last FY 2022. Notably, the Mirage, Xpander, and L300 emerged as the top-selling models, respectively, leading the sales charts for MMPC. With the higher production capacity of its plant in Sta. Rosa, Laguna, MMPC was able to locally produce more CKD units and sell 26,139 units of Mirage and 13,101 units of L300. The Mitsubishi Xpander has also been hailed as the best-selling MPV this year with its 24,178 units sales volume, as certified by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI). 

MMPC’s sales growth can be mainly attributed to the competitive promotions implemented, new product and special action models offerings and strategic marketing campaigns. The timely introduction of the All-New Triton in January 2024 contributed to the remarkable sales growth. Through several initiatives such as the MMPC 60th anniversary expo and All New Triton Go Beyond Limits Tour in different key locations to name a few, MMPC was able to reinforce excellent customer experience for all its models. 

In addition to achieving the highest sales volume by far in MMPC’s history, it also remains committed to its corporate social responsibility initiatives, contributing to the sustainable development of communities and the environment. The company’s holistic approach to business reflects its vision of creating a better world through mobility, innovation, and responsible practices.

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