The Market Monitor Minding the Nation's Business
Mitsubishi Motors Philippines Corporation is proud to announce that its latest pick-up truck, the Mitsubishi Triton, has been awarded the Best Design in the Standard Pick-Up Truck Category for 2024-2025 Auto Focus Media’s Choice Award (AFMCA), an esteemed recognition that highlights Triton’s robust and athletic design which makes it a perfect companion for any scene.
AFMCA is organized and conducted by Sunshine TV annually since 2008 to further recognize the automotive brands and their products. Select group of recognized motoring media professionals and journalists are the ones determining the winner of the awards.
It’s been a year since the Mitsubishi Triton was first launched in the country, but it continues to set the standard for style and durability in the competitive pick-up truck market. Combining tough design elements with rugged capability, the Triton has become a true game changer in the segment, captivating both urban drivers and off-road enthusiasts.
President & CEO Ritsu Imaeda expressed his gratitude and enthusiasm upon receiving the award. “We are truly honored to receive the Auto Focus Media’s Choice Award for Best Design in the Pick-up Category. This award will help customers realize how the Mitsubishi Triton is the best-suited pick-up truck for city driving, work and adventure due to its perfect combination of cutting-edge design, functionality, and performance,” Imaeda said.
Mitsubishi Triton’s aggressive front fascia, longer overall length and wider stance exude dominating presence on the road. Sporting Mitsubishi Motor’s iconic Dynamic Shield Design, cunning projector headlight and Daytime Running Light design, it helps boost the driver’s inner audacity. Its signature T-shaped taillamps are easily noticeable from afar, serving its function well. Encouraging drivers to go beyond limits, the Mitsubishi Triton is infused with sturdy armor, athletic sports bar and 18-inch1 alloy wheels. All these features are curated not just for aesthetics, but also for functionality. Triton’s robust and athletic design empowers drivers with undeniable reliability.