Miyake is Honda’s first lady president

Honda Cars Philippines, Inc. (HCPI) formally introduced its new first lady president during a ceremonial turnover held at the Crimson Hotel in Alabang.

Rie Miyake, who held various management posts at Honda Motor Co. Ltd. in Japan and handled overseas markets in North and South American countries, replaced Masahiko Nakamura who steered the company during the tumultuous Covid-19 pandemic. Nakamura will assume a new post in Honda Cars Korea starting this month.

Miyake, on the other hand, was in charge of the Export Planning Department of Honda’s global automobile business before her appointment to the Philippines. She is expected to spearhead Honda’s business expansion particularly in steering the company towards carbon neutrality for all products and corporate activities. One of Honda’s corporate long-term goals is to achieve 100% electrification of automobiles by 2040.

“As we embark on this fresh journey, I want to assure you – the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years. Please watch out for new technologies to be launched very soon, including e:HEV hybrid electric vehicle that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership,” Miyake said during here acceptance speech. 

The ceremony also gave Nakamura the opportunity to show his gratitude for the support he received. Nakamura also expressed his confidence that Miyake’s leadership will further drive the company to achieve higher levels of growth and success. “Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before. I am thankful for the dedication of Honda associates and our business partners. We will continue to improve keeping in mind our purpose,” he said.