The Market Monitor Minding the Nation's Business
Gone are the days when the language of fashion was, at best, ambiguous for men. Forget distasteful, lackluster, uninspired—men have come into their own, sartorially speaking. The rise of the modern, style-conscious man is inspired by key influencers whose serious fashion sense is changing the game for a predominantly female industry.
Transitioning from perennially boring to impeccably suave reveals just how men’s style is becoming fashion-forward, even in the Philippines. Noted fashion designer Anthony Nocom said, “Men’s attitude towards fashion is changing. They are trying to find out who they are and create their own style. There’s a greater sense of individualism.”
This newfound fashion consciousness in men is showing in the wardrobe department, making it easier for style visionaries like Nocom to create and market their menswear. After all, as the old saying goes, clothes make the man.
Towering, striking figure
In the case of Japanese-Brazilian model and product endorser Daniel Matsunaga, clothes do make the slick, cosmopolitan man. At 6’1’’, Daniel is one towering and striking figure who wears a regular Henley shirt and sweatpants just as easily and stylishly as he does a designer tuxedo and trousers.
“My outfits serve as a fashion statement, and they speak of being comfortable and cool,” said the 26-year-old Matsunaga, who considers suits as his wardrobe staple in attaining a polished look.
Classic, relaxed and contemporary are attributes essential to Matsunaga when he decides on what to wear and what accessories to use. Since he often travels, he depends on his gadgets to stay organized and digitally connected.
“Being always on the go, I make sure my devices are protected and safe all the time,” he said, adding that the key is to find a brand that can carry and safeguard his gadgets. According to him, he discovered that Moshi answers his needs, and more.
Founded in 2005 with the vision to bring beauty to the world of electronics, Moshi creates beautiful, practical and environment-friendly accessories that meet customers’ needs in remarkable and practical new ways.
The US brand certainly has brought refinement in consumer electronics with the Moshi Urbana, a stylish and slim-fitting briefcase crafted with lightweight and durable materials that can carry a laptop and other gadgets. Weather- and water-resistant, Urbana also comes with the fully adjustable and removable ViscoStrap™ that allows users to comfortably carry the bag over their shoulders.
Moshi Urbana’s form and function make it the perfect accessory for Matsunaga, who brings the laptop bag with him on the road to ensure that his devices are shielded from the elements.
“Moshi brings together versatility and design to come up with the perfect carry-all solution for my gadgets,” Matsunaga said.
New attitude
Moshi’s array of stylish laptop bags will be integrated on the runways of Philippine Fashion Week, complementing Nocom’s Holiday 2015 collection, titled “A New Attitude.”
Nocom started his career designing ready-to-wear clothing for the country’s biggest fashion retailer. Later, he founded his eponymous label that focuses on creating wardrobe staples for men.
“I aim to evoke ease, comfort and self-confidence wherever the wearer finds himself,” Nocom said.
Inspired by the appealing quality of the Filipino male physique and guided by the principle of flexibility, “A New Attitude” is so named to epitomize the style transformation and unique sense of individuality of the cosmopolitan man.
Nocom noted that Moshi completes the visual appeal of his collection pieces, which are versatile enough to be worn on the runways or the streets.
“Moshi is a correct match to my collection—simple, basic and does not call for attention,” he said.
Moshi is set to debut on the Philippine fashion scene through its collaboration with Power Mac Center. As the official technology retail partner of Philippine Fashion Week, Power Mac Center will showcase fashion-forward mobile and digital-lifestyle accessories in the country during the event, to be held from June 12 to 14 at the SM Aura Premier mall in Taguig City. For more information, visit your nearest Power Mac Center or www.powermaccenter.com.