Much Sought-After Name In The Market

Lubrigold, the flagship brand of the Gran Toro Oro Trading, has already made its mark in the local automotive aftermarket scene with premium quality products that are comparable with the best but much cheaper in prices.

Lubrigold’s journey began with the distribution of its first product—automotive greases — which quickly became a success. The brand expanded its product line to include a wide range of offerings such as coolants, passenger car lubricants, transmission fluids, motorcycle maintenance lubes, and hydraulic oil.

“Lubrigold has been proven to be very effective and quality automotive products that have been in the market for more than a decade now. It’s acceptance in the market has proved that Lubrigold can be compared with the best in the local scene today, very much cheaper but of quality and very effective,” said Normann Chiu, the  president of Gran Toro Trading Corp.

West Elm Tree, through Gran Toro Oro Trading, is also the official distributor of Whiz, Autogreen, Safeway, Blaupunkt, Silock, and Aeropak. “Gran Toro Oro Trading Corporation’s flagship brand, Lubrigold, has made its mark in the industry with a steadfast commitment to providing the perfect blend of quality and affordability. Each product reflects the brand’s dedication to meeting the evolving needs of its customers and the industry at large. With a focus on increasing its market presence, Lubrigold continues to innovate and adapt to industry trends, ensuring its competitiveness in a rapidly changing environment,” Chiu added.

For his part, West Elm Tree Sales president Julman Uy said their company is more than 50 years in the auto business and has been in the distribution of various quality automotive brands. “We started selling several greases that have different uses on the vehicles. Ours have already passed the tests in the market with flying colors. Our grease products can be trusted to perform superbly compared with the other imported ones that are in the market today. And one thing is for sure, ours are very much cheaper,” said Julman. 

“We have ready-made coolants that are now being sought because they are much better in performance and very inexpensive without sacrificing quality. We have flushing oils, brake fluids, and many others that are now being used in big-named ‘casas’. For over a decade, Lubrigold has been synonymous with reliability, gaining a loyal customer base and becoming a trusted name in the world of automotive and industrial lubricants,” Julman added.

The brand’s philosophy goes beyond simply selling and marketing products; it is deeply rooted in developing long-term relationships with its customers, which would result in a community of loyal Lubrigold users. Aside from maintaining customer relationships, Lubrigold takes pride in providing exceptional service and assisting prospective customers in finding the appropriate Lubrigold product for their specific needs. As the industry continues to evolve, Lubrigold is poised to maintain its position as a leader in the lubricant market for years to come.