Friday , 19 April 2024
Exceed Sports and Entertainment co-founder and Chief Executive Officer Martin Capstick (left) is joined by Philam Vitality Deputy Head Kats Cajucom (center) and Alcatel Country Manager Charlotte Koa during the recent launch of The Music Run at the Revel at the Palace in Makati City. REYMUNDO G. NILLAMA

The Music Run by Philam VITALITY brings the party back to Manila

The ultimate 5k running and music festival drew nearly ten thousand runners when it first made waves in the Philippines last year. This year, The Music Run™ by Philam Vitality returns to pump up an equally large— or even larger—crowd with everyone’s favorite hits playing on 120 con­cert-quality speakers across McKinley West in Taguig City.

In partnership with music streaming service Spotify, The Music Run™ by Philam Vitalitywill rock Manila on December 3. Last call for registration is on November 25.

Philam Life has been at the forefront of leading innovations in the life insur­ance industry to change the general perception about in­surance. Insurance is about living life to the fullest with­out worry and being healthy to pursue one’s passion and achieve one’s goals.

“This is the second time that Philam Life is partner­ing with The Music Run™. We want to send a strong message that being healthy can also be fun and engag­ing,” Deputy Head of Philam Vitality Kats Cajucom said.

“One of our company’s main thrusts is healthy living through our Philam Vitality program, which is the first of its kind in the Philippines. It is a full-scale wellness program where members get rewarded for making healthy choices. Through Philam Vitality, we are taking active steps to positively transform the lives of Fili­pinos by helping them live longer, healthier, and better lives,” Cajucom added.

“While most fun runs originate from the US, The Music Run™ started in Asia and expanded throughout the region before crossing over to Europe and the US in the last two years,” said Martin Capstick, Co-founder and Chief Executive Officer of Exceed Sports and Enter­tainment who is organizing the run.


“The reason for its massive success is its win­ning formula that combines music with the ever-grow­ing fitness craze into the ultimate running and music festival that also puts con­trol of the run’s soundtrack in the hands of our Music Runners™,” he added.

The five-kilometer run will include five mu­sic-themed zones playing rock, pop, old school, hip hop, and dance. Using the live SpotifyMusic Voting App on ph, participants can vote up to five songs per playlist ev­ery day to build the official soundtrack for each zone.

The event will kick off with a pre-run performance by up and coming local alternative band Sud, while the after-run music festival will feature Australian radio house DJ Sam Withers.

Music Runners™ can select from two event packs—the Standard Pack for P850 and the Rock Star Pack for P1,400. The Standard Pack comes with a T-shirt, bag, beat band, sticker, and temporary tattoo. Those who would like to party with the Rock Star Pack will also receive a towel, water bottle, and cap.

Late registration for The Music Run™by Philam Vitality starts on November 1. Standard and Rock Star Packs for late registrants are priced at P950 and P1,600, respectively. Children less than five years old can join the run for free.

For last call registrations starting on November 21, the Standard and Rock Star Packs will cost P1,050 and P1,800, respectively.

Registrants can collect their event packs at Gloriet­ta 5 in Makati from Novem­ber 26 to 28.

The Music Run™ first took place in Kuala Lumpur in 2014. Since then, it has drawn more than 100,000 runners across 12 events and nine countries.

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